Online marketing seminars and practical training sessions
Monday morning, two screens, one clear workflow.
Seminars and training at Steuerpreneure Consulting GmbH cover online marketing, webinar delivery, and productivity tools for Mac and Windows. Each session is built around a workflow that participants can test in their own team.
This page explains the topics, formats, and audiences so visitors can choose a session that matches their current work — online marketing seminars, webinar training in Germany, and online training for Mac and Windows users, taught as a routine you can use on Monday.
Seminar topics in focus
What the sessions cover, in the order you would use them
Topics include marketing automation, lead nurturing, campaign orchestration, webinar software, and product demo routines. Each topic is taught through a live example, not a list of features.
Live sessions and discussion
Ask, compare, decide in the room
Live seminars suit topics where participants need to ask questions and compare notes. That includes choosing between Salesforce Pardot, Emarsys, Marketo Engage, and Brevo for a particular team. It also includes planning a webinar series or a training program for staff on mixed devices.
Discussion time takes up a clear share of the session, because the questions often reveal the real workflow problem — the handoff that breaks, the report nobody checks, the demo recorded three different ways.
Compare Mac and Windows workflowsLive session in progress — questions shape the second half
Training for mixed device teams
One routine, whichever laptop opens
Teams in Germany often run Mac and Windows machines together, and training addresses that reality directly. Participants see which tools have desktop apps for both systems and where a browser extension fills the gap.
Hubstaff is discussed for time tracking across Mac, Windows, Linux, iOS, and Android. The goal is a routine that does not depend on which laptop a team member opens — the same files, the same shortcuts in effect, the same place to find a recording.
Desktop app where it exists, browser where it does not, and the same demo and webinar links shared with Windows colleagues.
The same workflow tested on Windows, so a training program for staff on mixed devices covers the whole team at once.
Recordings, captions and reports stored in one place, so nobody has to ask which machine holds the current version.
Automated webinars and recorded demos
Automated webinars work for repeatable content, such as a standard product demo or an onboarding lesson. A recorded demo can be opened on demand, paused, and shared with colleagues who were not on a live call. Sessions is discussed in that context, with personalised landing pages and password protection for selected demos. The format reduces scheduling pressure while keeping the explanation consistent.
Marketing automation training
Marketing automation seminars compare how platforms handle segmentation, email, and campaign orchestration. Salesforce Pardot is presented for B2B lead management and alignment with sales. Optimizely Campaign is presented for email and campaign management with an optimisation focus. Brevo is presented for email, SMS, WhatsApp, and automation in a single workspace for smaller teams. Emarsys and Marketo Engage appear where enterprise scale and governance are the discussion points.
From registration to follow-up, one journey
Webinar training covers the journey from registration to follow-up, including reminders, live delivery, recordings, and CRM updates. WebinarIgnition is discussed as a platform for professional live and automated webinar funnels. Sessions is discussed for webinars, workshops, and demos in an all-in-one demo automation setup. Participants learn to match the format to the goal, whether that goal is training, lead generation, or sales support.
Mon–Fri
9:00 AM to 6:00 PM
Online
Across Germany
Kaiserslautern
Altes Forsthaus 3
Who attends these sessions
Attendees include marketing staff, sales teams, trainers, and business owners who want a clearer routine. A small team may attend to decide between two platforms. A larger team may attend to standardise how demos are recorded and shared. Mixed groups work well because the same workflow questions appear across industries, even when the products differ.
What to bring to a session
Bring a description of your current workflow, the tools you already use, and the devices your team works on. Note where leads are handed over, where recordings are stored, and where reports are checked. Those details make the discussion concrete and help the teaching stay relevant. Questions about CRM integration and customer segmentation are easier to answer with that context in hand.
After the session
Participants leave with a structure they can test, such as a nurture sequence, a demo script, or a webinar funnel outline. Follow-up enquiries through the contact page can cover scope, timing, and format for further training. The company is based in Kaiserslautern and delivers online across Germany. That combination keeps scheduling simple for teams in several locations.
Steuerpreneure Consulting GmbH, Altes Forsthaus 3, 67661 Kaiserslautern, Germany · +49 631 2199656 · [email protected] · Monday to Friday, 9:00 AM to 6:00 PM